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Twitter, Google blocked ads from medical journal about health, racism

Categories: DAILY NEWS

                                    New Delhi: Tech giants Twitter and Google blocked advertisements of a special issue of medical journal Health Affairs that focused on racism and health, the companies have claimed. The peer-reviewed journal`s latest issue, released last week, includes articles on sexual and reproductive health of Black women in the South, racial bias in electronic health records, health and police encounters, and inequity in the use of home health agencies, the Verge reported.

                                   To reach new readers, the journal aimed at targeted advertisements on social media platforms Twitter and YouTube. It hoped to use the ads to draw in a new audience to the special issue, Patti Sweet, the director of digital strategy at Health Affairs was quoted as saying.

                                   This highlights how health research sometimes doesn`t fit neatly into categories used by tech companies to flag potentially problematic content, making it challenging for them to push out credible information when certain keywords pop up, the report said.According to Google, it blocked the journal`s ads because the video the advertisements were for discussed Covid-19, communications and public affairs manager Christa Muldoon told The Verge.


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