Samsung takes down ad featuring Muslim woman supporting drag queen son after backlash in Singapore
Categories: MOBILE / TAB / WATCH / TECHNOLOGY
Samsung was forced to withdraw an advertisement featuring a Muslim woman supporting her cross-dresser son after facing backlash from conservative sections of the society in Singapore. The ad, which was part of a campaign called “Listen to Your Heart”, was meant to promote the South Korean tech giant’s new wearable products, like noise-cancelling earbuds and a smart watch with a heart rate monitor. “We are against the ideology of mainstreaming homosexuality and transgenderism into a conservative society," said “We are Against Pinkdot”, a group that opposes Singapore's gay rights movement. Following the negative response, Samsung in a Facebook post on Wednesday said that it is taking down the ad as the video “may be perceived as insensitive and offensive”. Meanwhile, in a video posted on Instagram on Thursday, the son featured in the video assured the followers that he and his mother were “doing well.”