SEO/Onilne Marketing MCQ Quiz Hub

1. Which of the following comes under email marketing?
Email newsletters
Lead Nurturing
Digests
All of the above

2. Which of the following is not an advantage of email newsletters?
Email newsletters spread your brand awareness
leverage the temporary content
freedom to include different types of content
leverage the existing content

3. Which of the following is most important metric to track email marketing?
CTR
Open rate
Click rate
All of the above

4. what technique is used by legitimate marketers to customize offerings for specific customers?
personalization
spamming
spoofing
None of the above

5. Identify the factor that enables tracking of good and bad reputation?
IP address
User engagement
Fequency
All of the above

6. In a marketing meeting, you suggested that the company should put more emphasis on email marketing. What is the most compelling data statistic you should cite?
It is a cheap marketing tool.
It generates more ROI than other marketing channels.
People like emails.
Email can be integrated into social media

7. In a marketing meeting, you suggested that the company should put more emphasis on email marketing. What is the most compelling data statistic you should cite?
It is a cheap marketing tool.
It generates more ROI than other marketing channels.
People like emails.
Email can be integrated into social media

8. In developing your next email campaign, you have to make a case to develop a responsive email. What is the key factor of responsive design to persuade your team?
People open emails on smartphones more than any other device.
Responsive design means designing for iPhones
People open emails multiple times on a variety of devices. So, the email needs to render properly regardless
Responsive design means mobile-first thinking.

9. How important is consistency in branding and subject lines?
The email becomes an extension of the brand and the format becomes recognizable.
Everything needs to be the same.
The email becomes an extension of the brand and the format becomes recognizable.
Subject lines can be ignored.

10. Using white space around an object will:
Waste space that could be used for marketing
Decrease readability
Enhance the object and draw attention to it
Make a border

11. How important is consistency in branding and subject lines?
The email becomes an extension of the brand and the format becomes recognizable.
Everything needs to be the same.
It isn't important.
Subject lines can be ignored.

12. A member of your team proposes to cap the subject line at 30 characters to increase open rate and click rate. What points would you emphasize as the primary factors of open rate and click rate?
Word length and frequency
Specific recipients and personalized message
List size and offer
Targeted industry and the day of the week

13. Emails containing videos have higher open rates and click through rates.
TRUE
FALSE
Can be true or false
Can not say

14. Open rates are more influenced by _____.
Industry
Word choice
Personalization
The day email is sent

15. What are the goals that marketers should strive for in email marketing?
Spend less time on email marketing.
Increase open rates and click rates.
Increase open rates and click rates.
Decrease deliverability rates.

16. What is a best practice for sending an email communication from a brand?
Including only the employee name.
Including employee's first name.
Sending from multiple employee accounts.
Identifying the brand name.

17. What is a best practice for sending an email communication from a brand?
Including only the employee name.
Including employee's first name.
Sending from multiple employee accounts.
Identifying the brand name.

18. What are the goals that marketers should strive for in email marketing?
Spend less time on email marketing.
Increase spam rates.
Decrease deliverability rates
Increase open rates and click rates.

19. How many approaches of marketing?
2
3
4
5

20. Online marketing is also termed as?
Internet marketing
Web marketing
Both A and B
OAM

21. Blogs are web pages created by an individual or a group of individuals.
TRUE
FALSE
Can be true or false
Can not say

22. It is process of elevating website ranking in the unpaid results of search engine.
Web Indexing
Search Engine Optimization
Tracking
Paid Search Advertising

23. It is a hyperlink on a third-party web page that points to a web page on your website.
KPI link
Inbound Link
Outbound Link
IFTTT Link

24. Google sends crawlers also called?
spiders
bots
Both A and B
None of the above

25. Which of the following are Advantages of Online Advertising?
No time or demographic constraints on delivering the online advertise
Online advertising is promotional as well as informational
It brings speedy outcomes
All of the above

26. SERP stands for?
System Engine Result Page
Search Earning Result Page
Search Engine Result Page
Search Estimate Result Page

27. Which lead to loss in sale?
Hate Sites
Negative Reviews
Negative Media Coverage
All of the above

28. SERP stands for? Which of the following used to improve Online Reputation?
Improve tagging and SEO
Strive to build links from strong and reliable sources
Publish original posts with valuable information
All of the above

29. SEO stands for_____________.
Search Engine Optimization
Search Engine Optimum
Search Electronic Optimization
None of the above

30. Which of the following items search engines don't want?
keyword stuffing
buying links
poor user experience
All of the above

31. For SEO site content should have?
meta descriptions
title tags
Both A and B
None of the above

32. Which of the following factors have an impact on the Google PageRank?
The text used to describe the inbound link to a page of a web site
The total number of inbound links to a page of a web site
The subject matter of the site providing the inbound link to a page of a web site
The number of outbound links on the page that contains the inbound link to a page of a web site

33. Which of the following free tools/websites could help you identify which city in the world has the largest search for the keyword : "six sigma"?
Alexa
Google Trends
Google Traker
WordTracker

34. Which of the following statements is correct with regard to natural links?
They are two way links
They are from authority websites
They are voluntary in nature
They are from .edu or .gov extension websites

35. Pages that are linked from other search engine is known as _________.
crawled pages
indexed pages
unindexed pages
root pages