MBA MCQ Quiz Hub

MBA Advertising and Sales Promotion Mcq Set 4

Choose a topic to test your knowledge and improve your MBA skills

1. Incentives offered to the consumer to buy the product is known as




2. Another name for a company's marketing communications mix is:




3. The personal presentation by the firm's sales force for the purpose of making sales and building customer relationships is called:




4. Integrated marketing communications involves identifying the target audience and shaping a well-coordinated promotional program to elicit the desired audience response. Too often, however: (Select the MOST CORRECT statement.)




5. Which of the following promotional tools is thought to be the most expensive to use?




6. No matter which form of direct marketing might be used by a promotional manager, all of the forms have several characteristics in common. Which of the following WOULD NOT be among those characteristics?




7. Some of the earliest traces of what could be called advertising were found in:




8. Keeping consumers thinking about the product is the objective for which type of advertising?




9. The first step in using the objective-and-task promotional budgeting method is to:




10. In terms of execution styles, a family seated at the dinner table enjoying the advertised product would be an example of which of the following types of advertising?




11. The measure of how many times the average person in the target market is exposed to the message is called:




12. To be effective, ads should have some form of pattern (given that more than one ad is going to be used). If an advertiser were to schedule ads evenly over a given period of time, this pattern would be called:




13. Which type of sales promotion uses free samples, coupons, and rebates?




14. Manufacturers direct most of their sales promotional dollars toward which of the following groups?




15. All of the following would be considered to be functions performed in public relations EXCEPT:




16. _________ is direct communications with carefully targeted individual consumers to obtain an immediate response.




17. The shift from ______________ has had a dramatic impact on marketing communications.




18. If a company's objective were to reach masses of buyers that were geographically dispersed at a low cost per exposure, the company would likely choose which of the following promotion forms?




19. A ______________ is a promotion strategy that calls for spending a lot on advertising and consumer promotion to build up consumer demand. If the strategy is Successful, consumer demand will move the product through the channel.




20. All of the following are commonly recognized promotion budget formats EXCEPT:




21. A specialized institution which offers professionaisled advertising services to company is known as




22. The central theme of media planning is _____




23. The large volume of advertising in a society is known as ______




24. The strategy that encourages dealers and distributors to sell a product is known as




25. Publicity s simply defined as a ______________ advertisement




26. Consumer survey conducted throughout ad campaign is known as




27. There is an increasing amount of commerce being done via the Internet. With respect to the promotional mix, which of the following categories would be most directly concerned with Internet commerce?




28. The shift from ______________ has had a dramatic impact on marketing communications.




29. Which of the following promotional tools is often the most effective tool at certain stages in the buying process, particularly in building up buyers' preferences, convictions, and actions?




30. Which of the following strategies is usually followed by B2C companies with respect to promotion strategy?




31. _______ is used heavily when introducing a new product category.




32. Setting the promotion budget so as to match the budgets of the competition is characteristic of which of the following budget methods?




33. In terms of execution styles, which type of advertising makes no claim about the product except to suggest that the product is part of such feelings as love or beauty?




34. If an advertiser wants flexibility, timeliness, good local market coverage, broad acceptability, and high believability, the advertiser will probably choose which of the following mass media types?




35. A marketing services firm that assists companies in planning, preparing, implementing, and evaluating all or portions of their advertising programs is called a(n):




36. __________ are certificates that give buyers a saving when they purchase specified products.




37. The type of trade-promotion tool in which the manufacturer takes a fixed amount off the list price on each case purchased during a stated period of time is called as:




38. Which of the following major promotional tools use press relations, product Publicity, corporate communications, lobbying, and public service to communicate Information?




39. The message delivery system in advertising is known as




40. Evaluation conducted after the transmission of an ad is known as




41. The basic persuasive technique in an ad is known as




42. A specific communication task to be accomplished with a specific target audience during a specific period of time is called an:




43. Developing an effective message strategy begins with identifying customer ______________ that can be used as advertising appeals.




44. Which of the following is not an example of persuasive advertising:




45. Sales tools used to support a company's advertising and personal selling directed to wholesalers, retailers, or distributors are called




46. Which of the following is the definition for purchase frequency?




47. Which of the following statements about the Internet as an advertising medium is true?




48. One reason for using radio as an advertising medium is




49. Objective of all advertisements is,




50. `Art´ in advertisement implies,