R4RIN – MCQs, Mock Tests | SEO/Onilne Marketing Email Marketing MCQ Question

Which of the following comes under email marketing?

1. Email newsletters
2. Lead Nurturing
3. Digests
4. All of the above

✅ Correct Answer: 4

Which of the following is not an advantage of email newsletters?

1. Email newsletters spread your brand awareness
2. leverage the temporary content
3. freedom to include different types of content
4. leverage the existing content

✅ Correct Answer: 2

Which of the following is most important metric to track email marketing?

1. CTR
2. Open rate
3. Click rate
4. All of the above

✅ Correct Answer: 2

what technique is used by legitimate marketers to customize offerings for specific customers?

1. personalization
2. spamming
3. spoofing
4. None of the above

✅ Correct Answer: 1

Identify the factor that enables tracking of good and bad reputation?

1. IP address
2. User engagement
3. Fequency
4. All of the above

✅ Correct Answer: 1

In a marketing meeting, you suggested that the company should put more emphasis on email marketing. What is the most compelling data statistic you should cite?

1. It is a cheap marketing tool.
2. It generates more ROI than other marketing channels.
3. People like emails.
4. Email can be integrated into social media

✅ Correct Answer: 2

In a marketing meeting, you suggested that the company should put more emphasis on email marketing. What is the most compelling data statistic you should cite?

1. It is a cheap marketing tool.
2. It generates more ROI than other marketing channels.
3. People like emails.
4. Email can be integrated into social media

✅ Correct Answer: 2

In developing your next email campaign, you have to make a case to develop a responsive email. What is the key factor of responsive design to persuade your team?

1. People open emails on smartphones more than any other device.
2. Responsive design means designing for iPhones
3. People open emails multiple times on a variety of devices. So, the email needs to render properly regardless
4. Responsive design means mobile-first thinking.

✅ Correct Answer: 3

How important is consistency in branding and subject lines?

1. The email becomes an extension of the brand and the format becomes recognizable.
2. Everything needs to be the same.
3. The email becomes an extension of the brand and the format becomes recognizable.
4. Subject lines can be ignored.

✅ Correct Answer: 1

Using white space around an object will:

1. Waste space that could be used for marketing
2. Decrease readability
3. Enhance the object and draw attention to it
4. Make a border

✅ Correct Answer: 3

How important is consistency in branding and subject lines?

1. The email becomes an extension of the brand and the format becomes recognizable.
2. Everything needs to be the same.
3. It isn't important.
4. Subject lines can be ignored.

✅ Correct Answer: 3

A member of your team proposes to cap the subject line at 30 characters to increase open rate and click rate. What points would you emphasize as the primary factors of open rate and click rate?

1. Word length and frequency
2. Specific recipients and personalized message
3. List size and offer
4. Targeted industry and the day of the week

✅ Correct Answer: 2

Emails containing videos have higher open rates and click through rates.

1. TRUE
2. FALSE
3. Can be true or false
4. Can not say

✅ Correct Answer: 1

Open rates are more influenced by _____.

1. Industry
2. Word choice
3. Personalization
4. The day email is sent

✅ Correct Answer: 3

What are the goals that marketers should strive for in email marketing?

1. Spend less time on email marketing.
2. Increase open rates and click rates.
3. Increase open rates and click rates.
4. Decrease deliverability rates.

✅ Correct Answer: 3

What is a best practice for sending an email communication from a brand?

1. Including only the employee name.
2. Including employee's first name.
3. Sending from multiple employee accounts.
4. Identifying the brand name.

✅ Correct Answer: 4

What is a best practice for sending an email communication from a brand?

1. Including only the employee name.
2. Including employee's first name.
3. Sending from multiple employee accounts.
4. Identifying the brand name.

✅ Correct Answer: 4

What are the goals that marketers should strive for in email marketing?

1. Spend less time on email marketing.
2. Increase spam rates.
3. Decrease deliverability rates
4. Increase open rates and click rates.

✅ Correct Answer: 4

How many approaches of marketing?

1. 2
2. 3
3. 4
4. 5

✅ Correct Answer: 1

Online marketing is also termed as?

1. Internet marketing
2. Web marketing
3. Both A and B
4. OAM

✅ Correct Answer: 3

Blogs are web pages created by an individual or a group of individuals.

1. TRUE
2. FALSE
3. Can be true or false
4. Can not say

✅ Correct Answer: 1

It is process of elevating website ranking in the unpaid results of search engine.

1. Web Indexing
2. Search Engine Optimization
3. Tracking
4. Paid Search Advertising

✅ Correct Answer: 2

It is a hyperlink on a third-party web page that points to a web page on your website.

1. KPI link
2. Inbound Link
3. Outbound Link
4. IFTTT Link

✅ Correct Answer: 2

Google sends crawlers also called?

1. spiders
2. bots
3. Both A and B
4. None of the above

✅ Correct Answer: 3

Which of the following are Advantages of Online Advertising?

1. No time or demographic constraints on delivering the online advertise
2. Online advertising is promotional as well as informational
3. It brings speedy outcomes
4. All of the above

✅ Correct Answer: 4

SERP stands for?

1. System Engine Result Page
2. Search Earning Result Page
3. Search Engine Result Page
4. Search Estimate Result Page

✅ Correct Answer: 3

Which lead to loss in sale?

1. Hate Sites
2. Negative Reviews
3. Negative Media Coverage
4. All of the above

✅ Correct Answer: 2

SERP stands for? Which of the following used to improve Online Reputation?

1. Improve tagging and SEO
2. Strive to build links from strong and reliable sources
3. Publish original posts with valuable information
4. All of the above

✅ Correct Answer: 4

SEO stands for_____________.

1. Search Engine Optimization
2. Search Engine Optimum
3. Search Electronic Optimization
4. None of the above

✅ Correct Answer: 1

Which of the following items search engines don't want?

1. keyword stuffing
2. buying links
3. poor user experience
4. All of the above

✅ Correct Answer: 4

For SEO site content should have?

1. meta descriptions
2. title tags
3. Both A and B
4. None of the above

✅ Correct Answer: 3

Which of the following factors have an impact on the Google PageRank?

1. The text used to describe the inbound link to a page of a web site
2. The total number of inbound links to a page of a web site
3. The subject matter of the site providing the inbound link to a page of a web site
4. The number of outbound links on the page that contains the inbound link to a page of a web site

✅ Correct Answer: 2

Which of the following free tools/websites could help you identify which city in the world has the largest search for the keyword : "six sigma"?

1. Alexa
2. Google Trends
3. Google Traker
4. WordTracker

✅ Correct Answer: 4

Which of the following statements is correct with regard to natural links?

1. They are two way links
2. They are from authority websites
3. They are voluntary in nature
4. They are from .edu or .gov extension websites

✅ Correct Answer: 4

Pages that are linked from other search engine is known as _________.

1. crawled pages
2. indexed pages
3. unindexed pages
4. root pages

✅ Correct Answer: 3