R4RIN – MCQs, Mock Tests | MBA MBA Advertising and Sales Promotion Mcq Set 6

INS means;

1. International Newspaper Society
2. Indian National Services
3. Indian Newspaper Society
4. Indian Newspaper Services

✅ Correct Answer: 3

An advertising message usually focuses on

1. The models in the ad.
2. Advantages of the product over competing ones
3. Availability of the product
4. Key benefits of the product that are important to the buyer

✅ Correct Answer: 4

Brand names and identity advertising are methods that advertisers use to encourage consumers to

1. Reach their demographic potential
2. Perceive hidden messages
3. Make distinctions among products that are actually very similar
4. Satisfy subconscious motivations

✅ Correct Answer: 3

Which of the following is not an aspect of the promotion mix?

1. Strategic positioning
2. Direct marketing
3. Advertising
4. Public relations

✅ Correct Answer: 1

Developing an effective message strategy begins with identifying ______________ that can be used as advertising appeals.

1. advertising specialties
2. emotions
3. customer benefits
4. Sales promotions

✅ Correct Answer: 3

The `heart and soul´ of an Ad. Agency is

1. Media department
2. Account department
3. Creative service department
4. Finance department

✅ Correct Answer: 3

TGR means,

1. Tele Group Rating
2. Television Gain Rating
3. Target Group Rating
4. Television Gross Rating

✅ Correct Answer: 3

Advertising is considered to be an art; as well as a science. The statement is, _____

1. True
2. False
3. Former is true, but latter is false
4. Former is false, but latter is true

✅ Correct Answer: 1

Marketing techniques that use social networks and other technologies to produce increases in brand awareness or to achieve other marketing objectives through self-replicating processes is called,

1. Virus Advertising
2. Viral Advertising
3. Vital Advertising
4. Virtual Advertising

✅ Correct Answer: 2

Digital convergence enabled to use GPS in advertising schemes; what is GPS?

1. Global Positioning System
2. Geographic Positioning System
3. Geographic Projection System
4. General Production System

✅ Correct Answer: 1

______ refers to the images in advertising that depict stereotypical gender roles and displays

1. Male female ratio
2. Gender Ads
3. Gender Images
4. Stereotypes

✅ Correct Answer: 2

The job to make observations and predictions in changes of new or existing cultural trends for advertisements is,

1. Cultural Research
2. Trend setting
3. Culture hunting
4. Cool hunting

✅ Correct Answer: 4

Skilled craftsman placed their individual marks on goods vessels, pottery, leather goods etc, is called______

1. Image
2. Trade Mark
3. Sign
4. Icon

✅ Correct Answer: 2

____ is a specialized field of marketing research that determines an ad´s effectiveness based on consumer responses, feedback, and behavior

1. Copy tasting
2. Copy testing
3. Feedback analysis
4. Response Analysis

✅ Correct Answer: 2

Mobile marketing means;

1. Marketing on or with a mobile device
2. Using any mobile medium as a means of marketing communication
3. Marketing activity conducted through a ubiquitous network
4. All of the above

✅ Correct Answer: 4

_______ or out of home advertising is a broad category including many creative and unexpected forms to grab

1. Billboard advertising
2. TV advertising
3. Place advertising
4. Point of purchase advertising

✅ Correct Answer: 3

The selection of appropriate media is based upon which of the following factors?

1. Nature of the product
2. Media habits of target consumers
3. Cost
4. All of the above

✅ Correct Answer: 4

An online ad which moves across the user's screen or floats above the content is,

1. Pop-up Ad
2. Banner Ad
3. Expanding Ad
4. Floating ad

✅ Correct Answer: 4

According to Maslows Hierarchy of Needs theory, the need for fulfilment, for realizing one´s own potential, and for fully using one´s talents and capabilities are examples of ______________ needs.

1. Self-actualization
2. Physiological
3. Social
4. Esteem

✅ Correct Answer: 1

______ are generic terms describing the most common forms of online advertising, the 468x60 image or rich media ad displayed at the top of many commercial web sites.

1. Banner Ads
2. Floating Ads
3. Pop-ups
4. Flash ads

✅ Correct Answer: 1

The number or percentage of individuals or households that are exposed to a medium or to an advertising campaign is termed as;

1. Ad rate
2. Coverage
3. Exposure
4. Bleed

✅ Correct Answer: 2

The consistent preference and /or purchase of one brand in specific product is called:

1. Brand Consistency
2. Brand Loyalty
3. Brand Coverage
4. Objectivity

✅ Correct Answer: 2

In an ad campaign, the researchers evaluate the promotion effort while it is running in the market place. This process is called;

1. Concept testing
2. Market Analysis
3. Concurrent Testing
4. Consumer Evaluation

✅ Correct Answer: 3

Which of the following statements are not true of market challengers?

1. They often direct their competitive activity at smaller firms
2. They tend to use penetration pricing strategies as a way of expanding their existing business
3. They carry out flanking activities
4. They have a vested interest in the status quo

✅ Correct Answer: 4

When an international seller sells a plant, equipment, or technology to another country and agrees to take payment in the resulting products, it is called:

1. Barter
2. Buy-back
3. Counter purchase
4. Like-value exchange

✅ Correct Answer: 2

A price reduction to buyers who buy in large volumes is called a(n):

1. Quantity discount
2. Cash discount
3. Seasonal discount
4. Trade discounts

✅ Correct Answer: 1

When producers, wholesalers, and retailers act as a unified system, they comprise a:

1. Marketing system
2. Power-based marketing system
3. Horizontal marketing system
4. Vertical marketing system

✅ Correct Answer: 3

Costs that do not vary with production or sales levels are called:

1. Fixed costs
2. Variable costs
3. Standard costs
4. Independent costs

✅ Correct Answer: 1

Very long TV commercials providing detailed information about a product or service. Such programmes are called,

1. Infotainments
2. Infomercials
3. Commercials
4. Paid Programmes

✅ Correct Answer: 2

The marketing effects or outcomes that accrue to a product with its brand name compared with those that of the same product did not have the brand name is called,

1. Brand Equity
2. Brand Identity
3. Brand Expansion
4. Brand Image

✅ Correct Answer: 1

Group of people who are NOT necessarily part of a particular organization is referring to:

1. External publics
2. Internal publics
3. International publics
4. Local publics

✅ Correct Answer: 1

The cost of advertising for most products is especially high during ____

1. Peak seasons
2. Morning news shows
3. Prime-time programs
4. Late-night programming

✅ Correct Answer: 3

Keeping consumers thinking about the product is the objective for which type of advertising?

1. Informative advertising
2. Psychological advertising
3. Reminder advertising
4. Persuasive advertising

✅ Correct Answer: 3

According to Rossiter and Percy samples can be delivered by how many different methods:

1. 8
2. 7
3. 5
4. 16

✅ Correct Answer: 1

______ is a set of moral principles that guide actions and create a sense of responsible behavior.

1. Social responsibility
2. Ethics
3. Self-regulation
4. Self-discipline

✅ Correct Answer: 2

Advertising that is set in small type and arranged according to categories or interests

1. Display ads
2. Classified ads
3. Testimonial ads
4. Banner ads

✅ Correct Answer: 2

The first printed advertisements were single sheets, printed on one side, that today would be called

1. Fliers
2. Barrages
3. Flights
4. Brochures

✅ Correct Answer: 1

Sampling is an appropriate strategy for which type of products?

1. Products which are classified as shopping goods
2. Products in the decline stage of their product life cycle
3. Commodity products like salt, sugar, and baking soda
4. products which are in the introductory stage of the product life cycle

✅ Correct Answer: 4

Which of the following statements about newspapers as an advertising medium is true?

1. Newspapers have excellent local reach potential
2. National companies rarely use newspapers except in conjunction with local distributors of their products
3. Color reproduction is not very good
4. All of the above

✅ Correct Answer: 4

Action advertising is also termed as,

1. Quick response advertising
2. Direct response advertising
3. Advocacy advertising
4. Short term advertising

✅ Correct Answer: 2

Three commonly used trade promotions are

1. Coupons, rebates, and discounts
2. Allowances and discounts, cooperative advertising, and training of distributor's sales forces
3. Cooperative advertising, merchandise allowances, and points-of-purchase displays
4. Allowances and discounts, consumer promotions, and merchandise allowances

✅ Correct Answer: 2

Frequency is defined as the

1. Number of different advertisements, sales promotions, or publicity events in a promotional campaign of a marketing program
2. Total number of times an advertisement is broadcast on network and cable television or radio
3. Number of times an advertisement must be shown before a given percentage of the audience can recall key points of information
4. Average number of times a person in the target audience is exposed to an advertisement

✅ Correct Answer: 4

Gross rating points (GRPs) are

1. Reach multiplied by frequency
2. Reach multiplied by rating
3. Rating multiplied by frequency
4. Cost divided by reach

✅ Correct Answer: 1

Advertising agencies were first developed for, and still serve, the purpose of

1. Increasing the amount of research and decision-making clients need to do
2. Mystifying ad purchasing so that clients do not attempt it on their own
3. Pushing clients to make rapid decisions
4. Simplifying and speeding the purchasing of ads for their clients

✅ Correct Answer: 4

What is the name of the promotional tool aimed at building good relations with a company and its publics?

1. Publicity
2. Public relations
3. Advertising
4. promotion

✅ Correct Answer: 2

Corporate advertising concentrates on:

1. Recruitment
2. Organisational personality
3. Brand personality
4. Product personality

✅ Correct Answer: 2

Most of the advertising of the Central Government in India is handled by

1. PIB
2. HMC
3. Private agencies
4. DAVP

✅ Correct Answer: 4

The term used to describe the unique added values and appeal of the brand in relation to other brands in the same market is,

1. Brand positioning
2. Brand filling
3. Coverage
4. Brand value

✅ Correct Answer: 1

The total number of a target group from which researchers take samples is called,

1. Stratified group
2. Universe
3. Public
4. Internal Public

✅ Correct Answer: 2

Price, ______________ , ______________ and Physical distribution are the four main elements in marketing.

1. Product, Sales
2. Sales, Advertising
3. Product, Promotion
4. Promotion, Purchasing

✅ Correct Answer: 3