R4RIN – MCQs, Mock Tests | MBA MBA Advertising and Sales Promotion Mcq Set 4

Incentives offered to the consumer to buy the product is known as

1. Publicity
2. Advertisement
3. Media
4. sales promotion

✅ Correct Answer: 4

Another name for a company's marketing communications mix is:

1. the advertising program.
2. the sales force.
3. the image mix.
4. The promotion mix.

✅ Correct Answer: 4

The personal presentation by the firm's sales force for the purpose of making sales and building customer relationships is called:

1. personal selling.
2. public relations.
3. direct marketing
4. Sales promotion.

✅ Correct Answer: 1

Integrated marketing communications involves identifying the target audience and shaping a well-coordinated promotional program to elicit the desired audience response. Too often, however: (Select the MOST CORRECT statement.)

1. costs are too high and profits are too low.
2. personnel cannot cope with these responsibilities.
3. marketing communications focus on overcoming immediate awareness, image, or preference problems.
4. Integrated communications do not work in the global environment because of regulations.

✅ Correct Answer: 3

Which of the following promotional tools is thought to be the most expensive to use?

1. advertising
2. personal selling
3. public relations
4. sales promotion

✅ Correct Answer: 2

No matter which form of direct marketing might be used by a promotional manager, all of the forms have several characteristics in common. Which of the following WOULD NOT be among those characteristics?

1. nonpublic
2. immediate
3. producer controlled
4. Interactive

✅ Correct Answer: 3

Some of the earliest traces of what could be called advertising were found in:

1. Colonial new york.
2. 16th century england.
3. 2nd century china.
4. Ancient Rome.

✅ Correct Answer: 4

Keeping consumers thinking about the product is the objective for which type of advertising?

1. Informative advertising.
2. Psychological advertising.
3. Reminder advertising.
4. Persuasive advertising.

✅ Correct Answer: 3

The first step in using the objective-and-task promotional budgeting method is to:

1. Define specific advertising tools that can be afforded.
2. Analyze competitive budgets for perceived weaknesses.
3. Calculate last year's sales percentages.
4. Define specific objectives.

✅ Correct Answer: 4

In terms of execution styles, a family seated at the dinner table enjoying the advertised product would be an example of which of the following types of advertising?

1. Slice of life
2. Lifestyle
3. Mood or imagery
4. Personality symbol

✅ Correct Answer: 1

The measure of how many times the average person in the target market is exposed to the message is called:

1. Reach.
2. Frequency.
3. Impact.
4. Performance.

✅ Correct Answer: 2

To be effective, ads should have some form of pattern (given that more than one ad is going to be used). If an advertiser were to schedule ads evenly over a given period of time, this pattern would be called:

1. Pulsing.
2. Flow.
3. Rollout.
4. Continuity.

✅ Correct Answer: 4

Which type of sales promotion uses free samples, coupons, and rebates?

1. Consumer promotion
2. Trade promotion
3. Sales force promotion
4. place promotion

✅ Correct Answer: 1

Manufacturers direct most of their sales promotional dollars toward which of the following groups?

1. consumers
2. retailers and wholesalers
3. lobbyists
4. publics such as shareholders

✅ Correct Answer: 2

All of the following would be considered to be functions performed in public relations EXCEPT:

1. Press relations.
2. Public affairs.
3. Bribery (when necessary).
4. Lobbying.

✅ Correct Answer: 3

_________ is direct communications with carefully targeted individual consumers to obtain an immediate response.

1. Personal selling
2. Public relations
3. Direct marketing
4. sales promotion

✅ Correct Answer: 3

The shift from ______________ has had a dramatic impact on marketing communications.

1. Brand management to value management
2. Media manipulation to media control
3. Mass marketing to segmented marketing
4. Mass marketing to global marketing

✅ Correct Answer: 3

If a company's objective were to reach masses of buyers that were geographically dispersed at a low cost per exposure, the company would likely choose which of the following promotion forms?

1. Advertising
2. Personal selling
3. Public relations
4. sales promotion

✅ Correct Answer: 1

A ______________ is a promotion strategy that calls for spending a lot on advertising and consumer promotion to build up consumer demand. If the strategy is Successful, consumer demand will move the product through the channel.

1. Push strategy
2. Pull strategy
3. Blocking strategy
4. Integrated strategy

✅ Correct Answer: 2

All of the following are commonly recognized promotion budget formats EXCEPT:

1. The affordable method.
2. The LIFO method.
3. The percentage-of-sales method.
4. The objective-and-task method.

✅ Correct Answer: 2

A specialized institution which offers professionaisled advertising services to company is known as

1. Advertising
2. Message
3. Media
4. Ad agency

✅ Correct Answer: 4

The central theme of media planning is _____

1. Message dissemination
2. Appeal
3. Media scheduling
4. Media scheduling

✅ Correct Answer: 1

The large volume of advertising in a society is known as ______

1. Advertising clutter
2. Advertising revolution
3. Mass advertising
4. Large scale advertising

✅ Correct Answer: 1

The strategy that encourages dealers and distributors to sell a product is known as

1. Push
2. Pull
3. Combination
4. Marketing

✅ Correct Answer: 1

Publicity s simply defined as a ______________ advertisement

1. Free
2. Paid
3. Local
4. None of these

✅ Correct Answer: 1

Consumer survey conducted throughout ad campaign is known as

1. Consumer jury method
2. Tracking study
3. One to one interview
4. None of these

✅ Correct Answer: 2

There is an increasing amount of commerce being done via the Internet. With respect to the promotional mix, which of the following categories would be most directly concerned with Internet commerce?

1. advertising
2. public relations
3. direct marketing
4. sales promotion

✅ Correct Answer: 3

The shift from ______________ has had a dramatic impact on marketing communications.

1. brand management to value management
2. media manipulation to media control
3. mass marketing to segmented marketing
4. Mass marketing to global marketing

✅ Correct Answer: 3

Which of the following promotional tools is often the most effective tool at certain stages in the buying process, particularly in building up buyers' preferences, convictions, and actions?

1. advertising
2. personal selling
3. public relations
4. sales promotion

✅ Correct Answer: 2

Which of the following strategies is usually followed by B2C companies with respect to promotion strategy?

1. Push strategy
2. Pull strategy
3. Blocking strategy
4. Integrated strategy

✅ Correct Answer: 2

_______ is used heavily when introducing a new product category.

1. Persuasive advertising
2. Inferential advertising
3. Reminder advertising
4. Informative advertising

✅ Correct Answer: 4

Setting the promotion budget so as to match the budgets of the competition is characteristic of which of the following budget methods?

1. Affordable method
2. Percentage-of-sales method
3. Competitive-parity method
4. Objective-and-task method

✅ Correct Answer: 3

In terms of execution styles, which type of advertising makes no claim about the product except to suggest that the product is part of such feelings as love or beauty?

1. Slice of life
2. Lifestyle
3. Mood or imagery
4. Personality symbol

✅ Correct Answer: 3

If an advertiser wants flexibility, timeliness, good local market coverage, broad acceptability, and high believability, the advertiser will probably choose which of the following mass media types?

1. Newspapers
2. Television
3. Direct mail
4. Radio

✅ Correct Answer: 1

A marketing services firm that assists companies in planning, preparing, implementing, and evaluating all or portions of their advertising programs is called a(n):

1. Marketing control group.
2. Product services unit.
3. Advertising agency.
4. Situation consultant.

✅ Correct Answer: 3

__________ are certificates that give buyers a saving when they purchase specified products.

1. Samples
2. Premiums
3. Coupons
4. Patronage rewards

✅ Correct Answer: 3

The type of trade-promotion tool in which the manufacturer takes a fixed amount off the list price on each case purchased during a stated period of time is called as:

1. discount.
2. allowance.
3. premium.
4. rebate.

✅ Correct Answer: 1

Which of the following major promotional tools use press relations, product Publicity, corporate communications, lobbying, and public service to communicate Information?

1. Advertising
2. Public relations
3. Direct marketing
4. sales promotion

✅ Correct Answer: 2

The message delivery system in advertising is known as

1. Media
2. Advertisement
3. Television
4. News paper

✅ Correct Answer: 1

Evaluation conducted after the transmission of an ad is known as

1. Post testing
2. Pre testing
3. Concurrent testing
4. Copy testing

✅ Correct Answer: 1

The basic persuasive technique in an ad is known as

1. Buying motive
2. Appeal
3. Purchase
4. Motivation

✅ Correct Answer: 1

A specific communication task to be accomplished with a specific target audience during a specific period of time is called an:

1. Advertising campaign.
2. Advertising objective.
3. Advertising criterion
4. Advertising evaluation

✅ Correct Answer: 2

Developing an effective message strategy begins with identifying customer ______________ that can be used as advertising appeals.

1. Demographics
2. Lifestyles
3. Psychographics
4. Benefits

✅ Correct Answer: 4

Which of the following is not an example of persuasive advertising:

1. Persuading customers to receive a sales call
2. Encouraging the customer to purchase now
3. Building brand preference
4. Explaining how the product works

✅ Correct Answer: 4

Sales tools used to support a company's advertising and personal selling directed to wholesalers, retailers, or distributors are called

1. Trade-oriented sales promotions
2. Consumer promotions
3. Manufacturers promotions
4. Sales promotions

✅ Correct Answer: 1

Which of the following is the definition for purchase frequency?

1. The amount of time between trial and first repeat purchase of a given product
2. The amount of time it takes each generation to enter the product life cycle
3. How often a consumer will try a competitive brand before returning to the original choice
4. The more frequently the product is purchased, the less repetition is required

✅ Correct Answer: 4

Which of the following statements about the Internet as an advertising medium is true?

1. The Internet provides audio and video capabilities
2. Ads are black and white.
3. Internet ads are similar to print ads in that they offer only a visual message.
4. Internet advertising is the most effective form of advertising

✅ Correct Answer: 1

One reason for using radio as an advertising medium is

1. Its high cost
2. Its long lead time required for the placement of an ad
3. Its inability to use humour
4. It is segmented

✅ Correct Answer: 4

Objective of all advertisements is,

1. Objectivity
2. Timeliness
3. Persuasion
4. Infotainment

✅ Correct Answer: 3

`Art´ in advertisement implies,

1. The whole visual presentation
2. The traditional or modern art forms used in an advertisement
3. Graphics and animations used in an advertisement
4. The ambience created to present an idea through an advertisement

✅ Correct Answer: 1